Boutique Practices: Profitable, Part-Time Practice Strategies for Christian Women Chiropractors & Physical Therapists

036 \\ Playing Small or Perfectly Aligned?Why You Don’t Need a 7-Figure Practice to Be Successful

Feeling the pressure to “go big or go home”?In this episode of The Boutique Practices Podcast, Dr. Alex Pankoke breaks down why chasing a seven-figure practice might not be the calling for every woman—and why that’s not small thinking, it’s wise stewardship.
She shares her personal story of nearly burning out while trying to scale too soon, the spiritual lessons she’s learned about alignment and timing, and how God designed women to grow slow—with care, intention, and peace.
✨ In this episode, we’ll cover:
Why success isn’t measured by size, but by alignment
How to build a multiple six-figure practice with margin and meaning
What Adam, Eve, and Mary reveal about feminine growth and timing
How to release the guilt of “playing small” and embrace your current season
Why peace, purpose, and presence will always outperform pressure
If you’ve been told that slowing down is lazy or “not smart business,” this conversation will set you free to walk boldly in your assignment, not someone else’s.
🌿 Resources & Links Mentioned:🎧 Join the Boutique Practice Blueprint 2.0 Accelerator Pilot Group💬 Connect with Dr. Alex in the Boutique Practices Community on Skool 📩 Get weekly encouragement + strategy emails 

035 \\ -Speak to the Fig Tree: Uprooting Fear and Growing a Faith-Led Chiropractic or Physical Therapy Boutique Practice

Girl...It's time to mount up!In this fiery episode, Dr. Alex gets real about the thoughts and beliefs that look holy but quietly choke the fruit God wants to grow in your life and practice.
She’s calling out the lies that have kept Christian women in healthcare stuck — the fear of failure, the need for control, the pride disguised as protection — and declaring that it’s time to send those lies straight back to hell where they came from.
This is your wake-up call to pick up your sword, put on your armor, and step onto the battlefield. To stop tending fruitless trees and start cultivating what’s blessed.
If you’ve felt tangled in hesitation or afraid to move forward in your calling, this episode is your rallying cry to speak to the fig tree and watch barren ground bloom again.Scripture Reference:Matthew 21:18–19 — “Early in the morning, as Jesus was returning to the city, He was hungry. Seeing a fig tree by the road, He went up to it but found nothing on it except leaves. Then He said, ‘May no fruit ever come from you again,’ and immediately the tree withered.”
In this episode:
The true meaning behind the fig tree in Matthew 21 — and what it reveals about our mindset as believers in business
How “pretty” lies (fear, perfectionism, self-protection) can appear holy but quietly strangle fruitfulness
The story of the vine that overtook Dr. Alex’s garden — and how to spot the same thing in your practice
A prophetic call to uproot fear and rebuild your business on obedience and truth
A prayer of deliverance to speak to the barren things and make room for what’s blessed
 
Resources & Links Mentioned:
⚔️👸🏽Join the Boutique Practices 2.0 Pilot Group:An 8-week accelerator for Kingdom women in healthcare ready to build (or realign) their practice with God — replacing fear with fruit, confusion with clarity, and striving with surrender.➡️ Join the Pilot Group Here
💬 Connect with Dr. Alex:Email: hello@boutiquepractices.com

034 \\ Boundaries & Automations: How Women Build Low-Maintenance, High-Margin Boutique Practices (Without Burning Out)

Episode: Boundaries & Automations: How Women Build Low-Maintenance, High-Margin PracticesGuests: Dr. Alex (host) with Dr. Lauren
What we cover:
The “second shift” reality—and why boundaries are non-negotiable for women in healthcare
Automations that protect your care (not replace it): online booking, reminders, smart “we’ll text you back” replies
Creating patient resource libraries (videos, exercises, emails by trimester/week) to stop repeating yourself
Using forms, policies, and pre-visit steps to set expectations and filter in empowered, ready patients
Marketing as a filter: psychographics that attract ownership-minded patients (and repel energy vampires)
Running lean when you’re between hires (or your front desk is out) without losing the boutique experience
A quick self-audit to find your biggest energy leaks and systemize them
Try this audit (5 minutes):
List 3 tasks that drain you weekly.
Circle any the patient could do themselves.
Choose 1 to automate this week (template, link, video, or canned reply).
Resources & Next Steps:
Join the free Boutique Practices Skool community (Skool app → search “Boutique Practices”).
Coaching inquiries: hello@boutiquepractices.com
Part 1 (Masculine vs. Feminine Practice Styles)
CTA: If this helped, leave a quick review and share the episode with a friend in healthcare who needs margin and clarity.

033 \\ Why Women Can’t Build Practices Like Men (and Shouldn’t Try To)

As women in healthcare, we’ve been taught to “do it all.” But what if the model you’re trying to follow was never designed for you in the first place?
In this episode, Dr. Alex and Dr. Lauren get real about the difference between masculine and feminine practice styles. You’ll hear:
The hidden ways women over-nurture and over-fill in their practices
Why most business models were designed around a male rhythm and why that matters
The truth about “outsourcing everything” and what it costs your home life
How to build a practice that honors your seasons of life and God-given roles
The first steps to creating boundaries and automations that protect your peace
💡 This episode is part one of a two-part conversation. Stay tuned for part two, where we’ll unpack practical systems and automations to help you protect your time, energy, and sanity.
👉 Join the conversation inside the Boutique Practices Skool community on the Skool app. It’s where faith-led women in healthcare gather for mentorship, coffee hours, and encouragement.

032 \\ How to Schedule It All: Building a Profitable Boutique Practice That Fits Your Life

How Do You Schedule It All?
Ever wonder how other women in healthcare manage it all — the school drop-offs, sick days, vacations, and still run a thriving boutique practice?In this episode, Dr. Alex Pankoke pulls back the curtain and walks you through her exact process for building a profitable, part-time, all-cash practice that fits her real life.
Inside you’ll learn:
How to plan your schedule around your season, not society’s 9-to-5 model
Why margin management matters more than time management
How to price and package your care plans based on your true capacity
What to do when life happens — without guilt or burnout
The secret to building a practice that supports your faith, family, and freedom
If you’ve been praying for a better rhythm between motherhood, ministry, and meaningful work — this episode is your permission slip.
👉 Join the free Boutique Practices Skool Group for trainings, live coffee hours, and community

031 \\ How to Use Facebook Smarter: Build Chiropractic or Physical Therapy Referrals, Not Reels, for Your Boutique Practice

In this episode of the Boutique Practices Podcast, Dr. Alex shares how to stop wasting hours chasing algorithms and instead use Facebook strategically to grow your boutique practice. Discover how to leverage local Facebook groups to provide value, position yourself as a trusted community leader, and build referral partnerships that actually bring in patients.
You’ll learn:
Why social media is best used as a referral connector (not just a patient funnel).
How to join the right Facebook groups and show up as a community expert.
Practical tips to block time, provide value, and cheerlead other providers.
How to move online conversations into offline referral partnerships that multiply.
If you’ve ever asked, “Is Facebook even worth it anymore?” — this episode will show you how to use it smarter, not harder.
👉 Join the Boutique Practices Skool community for free coaching coffee hours, community, and exclusive trainings: skool.com/boutique-practices/about

030 \\ Social Media in Your Boutique Practice: Is It Worth It Anymore? Dr. Lauren’s Journey + Strategies That Work Today

In this episode of the Boutique Practices Podcast, Dr. Lauren Collins shares her real-life journey with social media—both the highs and the headaches—and what she’s learned as a boutique practice owner and nano-influencer. Whether you love creating content or dread it, this conversation will help you decide if social media should be a central part of your practice growth, or if you’d rather take a “social media optional” path.
We’ll talk about the latest algorithm shifts, how to build authentic connection without burning out, and how to use your presence strategically without letting Instagram take over your life.
👩‍⚕️ This episode is a must-listen for Christian women in chiropractic, physical therapy, and occupational therapy who are craving margin, sustainability, and peace in their practices.
➡️ Join our free Boutique Practices Skool community for coaching coffee hours, connection, and exclusive trainings: skool.com/boutique-practices

029 \\ The Social Media Optional Practice: How to Grow Your Healthcare Business Without the Algorithm Part 1

Are you tired of feeling chained to Instagram, Facebook, or TikTok just to get patients? In today’s episode of the Boutique Practices Podcast, Dr. Alex unpacks why a social media optional practice is not only possible — but often more profitable.
We’ll talk about:
The hidden costs of creating endless reels and chasing algorithm changes
Why SEO-based platforms like Google, blogging, podcasting, and Pinterest bring patients who are already searching for you
The difference between intent-based searching (Google) and scroll-based searching (social media)
How to build a marketing funnel that works for your unique strengths — whether that’s podcasting, writing, or referral networks
If you’ve ever thought, “I don’t enjoy creating content… there has to be another way,” this episode will show you that yes, you can build a thriving boutique practice without sacrificing your peace, your margin, or your time.
👉 Stay tuned for part two with Dr. Lauren, where we’ll share alternative strategies and perspectives on building a social media optional business.
👉 Join the Boutique Practices Skool community for free coaching coffee hours, community, and exclusive trainings:
 
Stay tuned for part two with Dr. Lauren, where we’ll share alternative strategies and perspectives on building a social media optional business.

028 \\ Stop Selling Essential Oils and Start Delivering Results: Escaping the Distraction Trap in Your Boutique Practice

Hey friend, today’s episode might sting a little, but I believe it’s going to set some of y’all free.
 
So many women in healthcare are caught in what I call the distraction trap. Every week your inbox is flooded with “game-changing” products, add-ons, or shiny new gadgets that promise profit. Without a clear filter, it’s easy to say “yes” to everything—and before you know it, your message is watered down, your schedule is overrun, and your profit is leaking.
 
In this episode, I’ll show you how to:
 
Recognize shiny objects vs. true value-adds for your practice.
Use clarity on your ideal patient and core offer as your best filter.
Audit your ROI so you stop pouring time into “profit centers” that don’t actually profit.
 
 
I’ll also share the hard lessons I’ve learned from wasting thousands on unused courses and devices… as well as the few investments that were worth every penny because they aligned perfectly with my ideal patient and my practice vision.
 
👉 Want to learn how to build a low-maintenance, all-cash practice that actually pays you well? Join me inside the Boutique Practice Bootcamp.
 
👉 Ready for deeper mentorship and community? Apply for the Boutique Practice Mentor Mind.
 
If you’ve ever felt torn between building a real business and chasing little side hustles that drain your energy, this episode is for you.

027 \\ The Key to a Low-Maintenance, High-Profit Practice (and It’s Not More Marketing)

When you hear the word systems, do you instantly think “rigid, boring, not for me”? You’re not alone. But in this episode of Boutique Practices, Dr. Alex reveals why systems are actually one of the biggest keys to creating more margin — in your schedule, your mind, your home, and your relationships.
You’ll discover:
Why margin isn’t just empty space, and how systems create breathing room for what matters most
The surprising way decision fatigue can drain your energy (even if your patient load is light)
The five key areas every boutique practice owner should systematize: operations, patient experience, home, family life, and key relationships
How to make systems so simple anyone can follow them — without overcomplicating or overbuilding
Why boundaries (in your practice and personal life) actually increase freedom
Dr. Alex also shares practical examples from her own practice and home, plus the exact steps she teaches inside the Boutique Practice Mentor Mind to help you build a streamlined, profitable, part-time, all-cash practice that leaves you with the margin you’ve been craving.
💡 Next Step:Join us for the Boutique Practice Bootcamp starting September 22nd! In just 5 days, we’ll show you how to design a boutique practice that’s low-maintenance, transformational, and built for your current season of life.
boutiquepractices.com/bootcamp